CareSource is a leading nonprofit health insurance company based in Dayton, Ohio. We created a direct mail campaign in order to raise awareness of their Medicare Advantage benefits. This campaign targeted potential medicare members with 5 different touch points within the year leading up to their 65th birthday. The color palette and tone throughout each piece is colorfully bright and conversational to entice the recipient to open each piece and ultimately sign up for medicare with CareSource.
Art Direction, Design / The Ohlmann Group / Gold Healthcare Advertising Awards, AAF Dayton Bronze Addy